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West End Girl, Verdis and Cocaine

Someone against abortion but in favor of death penalty ‘is not really pro-life,’ Pope Leo in com­ments to reporters on September 30, 2025.

Hello tanamesers! We have reached the last week of October, the only month in history that had a night that lasted 10 days.

In 1582, people around the world went to sleep on Wednesday, October 4, and woke up to find the calendar marked Friday, October 15.

The change was made to correct an error in the current calendar and gave rise to the format we follow today, the Gregorian calendar.

This means that October 5, 6, 7, 8, 9, 10, 11, 12, 13, and 14, 1582 never existed in history.

THE MUSTS

World

ladies and gentleman, next Eurovision winner

 Have you heard of the Republic of Verdis?

When you thought the whole world has taken. A 20-year-old man found a piece of land between Croatia and Serbia that was not claimed by either country. Under international law, in such cases, anyone can claim the territory.

But what does a country need to be a country? Basically four things: (i) a permanent population, regardless of the number of people, (ii) a territory, (iii) a government, and (iv) the ability to relate to other states.

So far, no other state has recognized the existence of Verdis. For a country to be recognized on the international stage, it needs to become a member of the UN. The last time this happened was with South Sudan in 2011.

What else in on:

  • Madagascar: Thousands of young people took to the streets to overthrow the president. In a few days, Generation Z, which makes up the majority of the country's population, joined forces with trade unions and the army. (Read)

  • Greece: The Greek Parliament has passed a law allowing working days of up to 13 hours. According to the government, the measure will only apply to the private sector, with a limit of 37 days per year, and will depend on the consent of the worker. (Read)

  • Argentina: Javier Milei’s La Libertad Avanza party won 41% of the votes with 90% of ballots counted, handily outperforming market predictions that it would win 30% of available seats. (Read)

  • Portugal: The Portuguese Parliament today approved a ban on wearing clothing that conceals the face in public spaces. In practice, the measure prohibits the burqa and niqab, worn in Islamic culture. (Read)

  • Tanzania:You can't discuss electric cars at COP30 when 45% of Africa has no electricity” — Richard Muyungi, Tanzanian diplomat. (Read)

 

Economy & Business

what about poppers? people are wondering

Prime Number: Record Cocaine Use 

It’s not just Dewey Cox: A growing number of people around the world want a part of cocaine. Since 2019, cocaine consumption has gone up by 154% in the Western US and by 19% in the Eastern US as the crackdown on fentanyl and subsequent increase in cocaine production in Colombia drives prices down, the Wall Street Journal reported this week:

  • One expert told the WSJ that cocaine prices have plummeted in half over the last five years to ~$60-75 per gram.

  • Not only is that enabling more use in the US, but it’s also leading to a surge worldwide, per a United Nations report from earlier this year.

Just in case you wanted to invest in some big trending idea for 2026…

What else is on:
  • OpenAI: The big tech company launched Atlas, its own browser, to compete with Google Chrome, Edge, and Firefox. (Read)

  • LVMH: The world's largest luxury conglomerate is considering selling its 50% stake in Fenty Beauty, a brand founded by Rihanna. (Read)

  • Kering: The French luxury group is negotiating the sale of its beauty division to L'Oréal in a deal valued at around US$4 billion. (Read)

  • Nubank: The brazilian fintech just applied for a US national bank charter — signaling it’s ready to take on American banks in their home market. (Read)

  • Grindr is exploring a take private at a $3B valuation. (Read)

  • Nestle plans to cut 16,000 jobs, or 6% of its workforce. (Read)

 

Culture & Life

the future is written in the past

TikTok has become Hollywood's new marketing director

 

You may have already logged onto TikTok and come across videos like this. These are the famous “edits.Videos capable of turning forgotten films into trends, filling the comments section with “where can I watch this?” and even bringing old series back to the top of streaming charts.

It turns out that edits have broken through the bubble and made it to Hollywood. The boom was so big that Lionsgate, the studio behind The Hunger Games and Twilight, started hiring TikTok edit creators to promote their movies.

They assembled a team of 15 creators who previously edited as a hobby and are now paid to produce TikTok “organic” content, with fast cuts, colorful lettering, and viral music. The numbers show why:

  • An edit of Creed, made by one of these creators, surpassed 190 million views and coincided with a 29% increase in the film's audience on Prime.

  • Nearly 50% of platform users said they discovered a new movie on TikTok — with 36% buying tickets after seeing something there.

Think about how, in the past, to discover a movie or series, you had to go to a video store and curate your own selection. Over time, the same logic—only more practical—has transferred to streaming services.

But now the film industry wants products to reach consumers in a more “organic” way, using the reels you watch every day as billboards for their content.

Lionsgate's first big test is the re-release of Twilight. Since last year, the studio has published almost 40 editions of the film on TikTok and believes that there is a new generation of users, born after the original premiere, ready to relive the classic in theaters.

What else is on:
  • On the same topic: Consumption of Brazilian Popular Music grew 27% on Spotify between 2022 and 2024. Most of this increase — 64% — came from young people between the ages of 18 and 24 who are rediscovering the genre through the platform. (Read)

  • Would you expect that? Psychological research indicates that men tend to fall in love more quickly than women. (Read)

  • Discover: The 25 best-selling non-religious books in history. (Read)

PICTURE OF THE DAY

 

Earth has captured an asteroid and turned it into a temporary mini-moon. The body, only 11 meters in diameter, will remain in orbit until November, when it will resume its journey around the Sun. Another 19-meter satellite also travels with us and is expected to continue doing so until 2083.

EDITOR’S RECOMMENDATIONS

Music

we had an arrangement. Be discrete and don’t be blatant. There had to be payment. It had to be with strangers.

 

West End Girl by Lily Allen: While in Brazil, I’ve been trying to catch up with all the new album releases, Doja Cat, Maggie Lindemann, Rosalía next week… but when I saw that Lily Allen had dropped a new album after seven years, I immediately dropped everything else to listen.

I’ve always been a fan of Lily — her brutal honesty and wit have made her one of pop’s most authentic storytellers. And while No Shame wasn’t my favorite, I’ve loved everything from Sheezus backwards. So, West End Girl felt like both a comeback and a confession for me.

  • Inspired by her recent divorce and “deep-rooted issues with rejection and abandonment,” West End Girl plays like an emotional exorcism rather than a strategic release. Across the record, Allen revisits the collapse of her marriage, telling the story from start to finish, all wrapped in melodies that shimmer like a fairytale ending. It’s almost uncomfortably intimate, but that’s exactly what makes it so good.

What stands out most for me is how Allen makes devastation sound exciting. Her lyrics are sharp, but her pop instincts never fail her. Beneath the heartbreak, there’s humor, perspective, and a rare kind of vulnerability that feels earned. West End Girl isn’t just a breakup album, For me, this is pure art. (8.5/10)

 

WHAT ABOUT ME?

Micael

not so simple actually

A kite in the sky.

 

I’ve been on vacation lately, and I’ve only had time to read the news between flights and over breakfast. There’s so much happening in the world while I can barely keep track of what day it is (and honestly, what a privilege!).

I’ve never mentioned this here before, but sometimes I catch myself thinking, “My God, there’s so much going on — what should I write about? What matters most?” In the beginning, that used to give me a bit of anxiety. I wanted to cover everything. Say everything. Have a take on everything.

But then I learned a big lesson — one that writing this newsletter has taught me more than I could’ve imagined: You don’t need to react to everything. You don’t need to have an opinion about everything. You don’t need to hold everything.

Sometimes, you just need to simplify.

  • And simplifying isn’t easy. It takes clarity. It takes detachment. It takes humility — and a kind of emotional maturity as well. I remember the very first edition of this newsletter, when we had not three but five sections, and it was almost 40% longer (and let’s be honest, most people barely make it to the end now — imagine back then!).

It’s the same in life. How often do we try to do everything at once? We want to start running, but also swimming, crocheting, cooking... and the world makes us feel like we need a strong opinion about absolutely everything. But the more we grow, the more we mature — and with maturity comes wisdom. And wisdom, among many other things, is:

  • Knowing when to stay silent.

  • Knowing how to observe without absorbing.

  • Knowing to give time some time, to pause before reacting.

  • Knowing to question instead of just accepting.

  • Knowing to listen to learn, not just to reply.

Wisdom is also knowing how to simplify.

So that’s what I’ve been trying to do — in what I write here, in what I take on daily, and in how I spend my energy. Maybe it’s the vacation mindset talking, but today’s message is simple: Sometimes, you just need to simplify.

With love,
M.

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