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Wellness Industry & trump .mp3

About the elections: No matter how good your argument, and how much evidence you marshal in its support, remember always that people don't believe what they see; they see what they believe.

THE MUSTS

World

making the right questions

 Why are some countries so much richer than others?

It was by trying to answer this question that three first generation Americans won the Nobel Prize in Economics. The data that kick-started the study was: The 20% of the wealthiest countries are 30x richer than the poorest 20%.

An overview: They realized that, in the long run, colonized nations had major consequences from the rules that organized their societies while they were not free countries.

  • By looking at factors other than climate, culture or location, the Nobel laureates broke with the idea that the colonizers got rich and the colonized are doomed to poverty.

This is because, in their view, what really matters are institutions - the principles that organize a country's economy and politics. Going back in time, they divided the colonized countries into two groups:

  • Those with a large local population that ended up being exploited with their wealth taken;

  • And those with less populated regions that received more settlers and had institutions created.

The three took as an example the city of Nogales, which is half in the USA and half in Mexico. While the American side is richer and has more rights, the Mexican side suffers from crime, corruption and poverty.

Basically, places that were colonized by the very people who were going to live there, and had to create democratic institutions, efficient organizations like Canada, for example, prospered. Whereas places that were colonized to be exploited didn't have those same institutions created from the start and were bound to be rooted in exploitation, corruption and a lack of an orderly development.

Time to reflect: It sounds obvious, but it's important to realize that the problem wasn't colonization itself, but the type of colonization. And today that poor countries are suffering the consequences - but who should pay the price?

What else in on
  • Lebanon: Ceasefire proposal could change the scenario in the country. The proposal requires at least a two-month truce between Israeli authorities and Hamas. This is the first time that a ceasefire proposal in the region seems to have a chance of working. (Read)

  • Spain: Worst floods in decades... Floods caused by heavy sudden rains have claimed the lives of at least 210 people in southern Spain. The water flooded streets and destroyed cars and houses mainly in the province of Valencia - a region known for its strong car industry. (Read)

  • Russia: Putin fined Google $20.5 decillion over YouTube content moderation. The silly-sounding number reflects that Russia is quite upset at the video platform for failing to restore the YouTube accounts of state media outlets. The fine is equivalent to all the money on Earth multiplied by 23,809,523. (Read)

  • USA: Trump won the elections… What happens next?

 

Economy & Business

the world is ending but my skin is flawless

Global wellness industry worth over $6 trillion

 Move over, stress. A new report by the Global Wellness Institute (GWI) shows that the global wellness industry is continuing its growth and will end 2023 valued at US$ 6.3 trillion, capturing over 6% of global GDP and surpassing traditional sectors like sports and pharmaceuticals. The industry has grown 25% since 2019, fueled by an increased focus on health and well-being worldwide. The numbers don't lie.

 Mirror, mirror on the wall: Among the 11 sectors analyzed by GWI, the one that stood out the most was personal care & beauty - which includes businesses such as hairdressing salons and manicurists - reaching a value of US$ 1.21 trillion.

  • In 2nd and 3rd place were healthy eating, nutrition and weight loss and physical activity, valued at US$ 1.09T and US$ 1.06T respectively.

What's behind this growth? For GWI, trends such as an ageing population, chronic diseases and a greater focus on mental health are helping to drive the growth of the industry.

Ice baths, meditation apps, running clubs, Ozempic here and there... Entrepreneurs have been pulling strings to navigate the recession-proof industry and by 2028, the projection is to reach US$ 9T.

ps: I have to admit that 0,05% of these profits probably came from me and my skincare routine habits. I just started the new gold standard of Vitamin C from SkinCeuticals - and I am obsessed by it. You want an advice? Enjoy their 15% off for the Black Friday and let me know your skin results afterwards!

Give me more economy
  • Red, white or rose? Apparently, none of them. The global wine market has seen another consecutive drop again. Compared to 2017, the market is down 10.5% - that's the equivalent of more than 3.5 billion bottles not consumed. (Read)

  • Keeping Hollywood in Hollywood: California’s governor proposed more than doubling the state’s tax incentives for movie and film production to reverse the entertainment industry’s exodus from its historic hub. (Read)

  • The chip cold war continues: The US is considering imposing sanctions on the export of artificial intelligence chips to a specific list of countries (China, Emirates, Saudi Arabia…). The idea is to limit how much technology the main American players - such as Nvidia, AMD and Intel - can sell to nations considered “threats”. (Read)

  • Bitcoin: The virtual currency breaks historical record and reaches U$84k for the first time, as the market reacts to the election of Donald Trump. (Read)

Plus: 73% of Amazon employees are considering looking for other jobs after the mandate to return to the office 5 days a week. - In my opinion, they should all just quit, its about dawn time. (Read)

 

Culture & Life

what are you running from?

The number of young people racing has risen by 74% in a year

 

I was wondering recently with some friends - did everyone start running out of the blue or are we just getting to the age where people start running? Apparently, the former.

Running really has become cool. In one year, the number of people between the ages of 18 and 25 who signed up for races increased by 74%.

Why? If you search for “running” or “running era” on TikTok or Instagram, you'll find more than 30 million pieces of content related to the topic, which has a huge influence on the younger generation.

With the increase in people interested in running, the number of street races - races for amateurs - has also increased. In 2023, more than 150,000 were held around in Brazil, for example. That's an average of 411 races per day.

For Diletta: So the next time you feel super sporty because you're running, remember baby - you're only part of a trend. Love you :)

What else is o
  • Predictions 2025 travel trends: Booking has highlighted nine travel trends for 2025, including “noctourism” longevity retreats, and AI-powered itineraries. Travelers are expected to break away from traditional norms and dive into more meaningful connections with their destinations and communities. (Read)

  • Tiktokization of comics: Superman is going vertical. DC Comics has made a deal to publish several of its new comics in a format adapted to look like you're scrolling through TikTok's For You. The idea is to turn reading into something more like what readers are already used to doing in social media feeds. (Read)

  • The 67th Grammy Awards nominations are here. Beyoncé received 11 nominations for her country album Cowboy Carter, bringing her total Grammy nominations to 99—the most in Grammy history. First-time nominees include Carpenter, Roan, Shaboozey, Benson Boone, and Doechii, while Grammy mainstay Taylor Swift took six nominations for the album The Tortured Poets Department. The 2025 Grammys will be held on Feb. 2. (Read)

     

     

     

EDITOR’S RECOMMENDATIONS

Music

te lo muevo en HD, un perreo HP

 .MP3 by Emilia: Here I am back again bringing an album that might have flown under your radar: Emilia's ".MP3". You might have unknowingly danced to some of its singles on your playlist— I did before discovering who was behind these pop heavenly tracks.

".MP3" marks Emilia's departure from her signature pop-reggaetón sound. Here, she experiments with genres popularized in the 2000s, such as house and hip-hop, while maintaining a South American flair. The result is an album made for dancing and losing yourself in the music — a.k.a my favorite kind of music.

One of the album's charming quirks is its track titles, each ending with ".mp3", reminiscent of the days when our music libraries lived within portable music players. This nod to early digital music culture enhances the album's theme of 2000s nostalgia, harkening back to the female-driven pop era we grew up with.

This is a laid-back collection that captures the essence of pure pop while offering a versatile sonic and visual aesthetic. Think of a nostalgic Y2K vibe, with elements of electropop, eurodance, Brazilian funk, and even sprinkles of hyperpop and drum & bass. 

  • It’s not an exhaustive exploration but rather an indulgence that leaves you craving for more. - so believe me when I say, with this album Emilia is definitively on the right track.

For those who like: Bad Gyal; Karol G; Bizarrap; TINI; Maria Becerra. (Rating 8/10)

 

WHAT ABOUT ME?

Micael

she still does not have a name

Hello dear reader,

As many of you know, I've recently changed houses. This marks my fifth move in six years!

My housing journey in Milan makes me quite reflective because I truly started from the bottom here. I don't know how many of you had the pleasure (or misfortune) to see my first apartment in Milan. It was a tiny, sunless hole with mold, where I shared a room with a less-than-pleasant roommate. Later, I found a more isolated place, but at least I had a room to myself, and things began to improve from there.

  • Yet, even after five years, I never quite felt at home in any of those places. They were never truly mine—lacking that personal touch—and for a long time, I felt like a guest in my own house.

In Brazil, I never really felt at home either. My father moved into an apartment that was already furnished, and he never seemed to have the desire to make it his own. However, when I moved in with him, he agreed to refurnish my room. I was around 12 and it was the first time in my life that I had my own space. I chose the wall colors and the position of my bed, and I even had a spot for a TV, which I always dreamed of having (spoiler: ten years later, and I never had TV in my room). My decor included images of big cities like London, Paris, and New York to inspire my dream of studying abroad. That room was mine. It had Micael all over it, and I miss it to this day.

But my reality here couldn’t be further from that experience. And I feel like this is a common sentiment among young renters. Why spend money on a place that isn’t yours, especially when you’re uncertain about how long you’ll stay? Finding a decent rental in Milan is already so challenging that many of us are grateful to have a place and just live day by day.

However, this house feels different. For the first time, I’m in a really nice house without spending a fortune, and I’m at a point in my life where I have some disposable income to invest in making it mine. Although it's still a rental, I recently discussed with friends the idea that we have no problem spending a hundred euros on a nice coat or fifty euros on a nice dinner, so why do we consider it a waste to spend the same on our homes, even if they’re not our property?

  • Two weeks ago, I bought my first plant (the one from the picture above). It’s a beautiful addition to our living room and was quite expensive for a plant. Yes, I won’t take it with me when I move countries, but every time I look at it, I’m a hundred percent sure it was worth it. I'd much rather skip a nice dinner than not have it keeping me company.

I'm really excited about, for the first time in my adult life, slowly building my home. And who knows—maybe one day I'll enter my room here and feel, “there’s Micael all over it,” just like I did once before.

With love,

Micael.

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