Third time is a charm

If you read the first two editions and are still here: thank you! If you are just starting, don't worry. Take your coffee and come along: Today you are going to learn a few things....

Disclaimer

 

This is the only statement I’ll making concerning the ongoing conflict in this edition. It is not due to its lack of importance but rather because I am aware my knowledge on the matter is limited, and I cannot offer insights beyond what is likely already known. Two million people are now under siege in Gaza without food, water, medicine or power, and over a thousand are already dead.

In times like this it feels strange to have a whole section dedicated to celebrate progress. Disrespectful even. Cynicism is easy because you're never wrong. If you keep on insisting the world is an awful place, and that it's only going to get worse, eventually a week like this comes along and proves you right.

My aim isn't to say "look over here! there's good stuff too!". Suffering isn't relative, and there's no cosmic scale weighing things up and pronouncing its verdict on world events. There are moments when the world feels like it hangs by a thread. This is one of them. And it can be hard to watch.

People in power on both sides want war. But they don’t speak for all. What we can do is keep showing up with our attention and our humanity. Don't switch off, stay with it. Here are some other stories that might make that easier.

Micael.

THE MUSTS

Wholesome News

let’s breathe a little

and there’s more if you keep scrolling.

 

Earth

time to talk about our home

Saving the world is cheaper than ruining it

 

With the news flodeed about the war this week, I've personally made the decision to pivot and rebrand the section “world” to “earth”. We do have an important milestone to celebrate and I think you should know it.

Although September was the hottest month on record and this is expected to be the hottest year in human history, humanity is very, very close to the point at which carbon emissions from power start falling.

New data for the first half of this year show that global power-sector emissions rose by just 0.2%, thanks to a planet-spanning embrace of wind and solar. If not for severe droughts in China, emissions would have already started falling.

This new climate change report offers something unique: hope. The International Energy Agency says that thanks to the extraordinary uptake of wind and solar in the last few years, there is still a path to reaching net-zero emissions by 2050 and limiting global warming to 1.5°C. That message is 'more optimistic' than the one issued in 2021.

What Changed Micael?

One of the answers is that almost all previous climate models have failed to account for exponential growth of renewables. EV batteries, for example, are one of the fastest-growing mass-produced technology in history, on par with the production of US aircraft during WW2, and solar isn't far behind, trumped only by the Ford Model T.

Told you there was more good news coming!

Life in plastic, is not fantastic
  • No Plastic. England has officially banned plastic cutlery, balloon sticks, polystyrene cups and placed restrictions on single-use plastic plates, bowls, and trays.

  •  No Plastic again. The United States will phase out single-use plastics across 194 million hectares of public lands, including national parks and wildlife refuges within the next decade.

  • Hungry for plastic? Japanese scientists have discovered a plastic-eating bacteria that could help solve global waste.

  • This one is not about plastic. Ecuador is now protecting 528,207 acres (213,758 hectares) of some of its most biodiverse and threatened forests: “Camino del Jaguar”.

But what if I liked the “world” session?

Alright darling. I wouldn’t leave my readers empty handed.

 

Economy & business

summer body 2024

 colorful drug mix
Ozempic makes whole industries question their future

 

The rapid adoption of the medicine was accelerated this year mainly due to social media trends and celebrity endorsements, leading to over 9 million prescriptions written in the last three months of 2022 alone: +300% compared to three months pre-pandemic. Business has really exploded.

Context for the lost ones: Ozempic, originally developed to treat Type 2 diabetes, helps users lose significant weight by suppressing appetite.

It’s all about Marketing: The pharmaceutical companies responsible for producing drugs in the Ozempic category invested almost $500 million in direct advertising in the first seven months of the year - an increase of 20% YoY. As a result, food retailers are already considering potential changes in the way products are marketed and offered.

Walmart's CEO gave an optimistic statement claiming that although Ozempic users spend less on food, they spend more on lifestyle and fitness products. This shift in consumer behavior has had financial repercussions, with basic consumer items on the S&P 500 experiencing a 0.5% decline.

Cheaper flights: Weirdly enough, airlines are already estimating savings of US$ 80 million on fuel, due to the lower average weight of passengers. Can you believe that?

Willy Wonka would be worried: Chocolate companies are also paying attention. Lindt's shares fell and Nestlé's fell by 2.5% - the most since May. In clothing, plus-size retailers may see sales fall, while fitness and sportswear brands may make more money.

Looking Forward: By 2035, almost 7% of the US population is expected to be taking weight-loss drugs.

Fast facts

Culture & Life

I’ll stare directly at the sun

The Taylor Swift Effect - An Economic Impact Greater than 50 Countries

 

Taylor Swift's kick-off movie tour opened this week in more than 100 countries, but is already the top-grossing concert film of all time in its first weekend alone.

  • The movie has already sold more than 100 million dollars in advance tickets - a world record;

  • It is expected to reach 200 million dollars - which would be unbelievable for a movie about a musical tour;

  • Of the 13,000 screenings planned, almost 5,000 (40%) were sold out even before the premiere.

Why should I care if I am not a fan?

As the title of the article says, if Taylor Swift were an economy, she’d be bigger than 50 countries. And that’s not my brillian brain that is saying, but actually Dan Fleetwood, President of QuestionPro Research and Insights, in a story for GlobalNewsWire.

Her current tour will likely surpass the $1 Billion mark next March, achieving the milestone of the biggest tour in music history, surpassing Elton John's multi-year farewell tour, which wrapped up earlier this summer and holds the current record of $939 million.

Fun fact for sports’ fans: It is like swift has been performing the equivalent of two to three Super Bowls every weekend for the past five months (and six of seven nights at her last round of shows in Los Angeles).

Way beyond the tour: Swifties have already directly spent around $5 billion in destinations around the US alone. U.S. Travel has confirmed that––though referred to as economic impact––this is a lowball figure, which carefully adds up direct spending by fans will likely exceed exceeded $10 billion.

“This isn't just about music or storytelling or brand – she is pioneering an economic model" says Dan Egan, VP of behavioural finance and investing at Betterment, a US-based financial advisory company. "Cities are constantly strapped for cash, so the impact of the Taylor Swift economy is that cities will have the revenue to invest in public infrastructure, transit, safety and planning.

What a love story! (Yes, of course I got my tickets.)

What else other than swift?
  • The Olympic Games will have five new sports. The International Olympic Committee has confirmed the entry of: Cricket; Flag football; Squash; Baseball/softball and Lacrosse for the Summer 2028 in LA.

  • Where is Donna? Suits broke a new streaming record and has been at the top of the Nielsen American streaming ranking for 12 weeks, with an average of +2 billion minutes of viewing per week.

  • After Jeremy Scott. Moschino names Davide Renne as creative director starting in november.

  • Celebration Tour. Madonna finally kicked off her career-spanning tour at London’s O2 Arena last Saturday night after months of delay.

EDITOR’S RECOMMENDATIONS

Entertainment

tokyo just hit me like a wave

nadie sabe lo que va a pasar mañana by Bad Bunny

 nadie sabe lo que va a pasar mañana by Bad Bunny: Bad Bunny just set a new Spotify record this week with his new album, becoming the most-streamed album in a single day in 2023 so far.

 To appreciate his new project and understand why fans are going crazy over it, you have to understand the cultural context of this album, which goes back to 2015–18. Although a lot of people were waiting for reggaeton, in reality, he delivers a trap album for his older fans. The highlights are definitively the innovative production on the beats which are refreshingly amazing.

 Here, Bunny successfully avoided sounding like everyone else while showcasing that he can still rap and push the envelope. This project is a testament to his star power and an assertion/reminder of why Bad Bunny of was the most-streamed Spotify artist for three straight years in 2020, 2021 and 2022.

Best songs: Nadie Sabe; Baby Nueva; Gracias Por Nada; Hibiki; Baticano

For those that enjoy Myke Towers, Quevedo, Feid, Bryant Myers. (Rating: 7/10)

SHOW ME YOUR SMILE

Fun

random things you might like

Shegüy, With you I learned what it is to love without possessing, to accompany without invading and to live without depending. Photography by: me (Shewylab).

WHAT ABOUT ME?

Micael

Anitta’s biggest inspiration

me showing funk to the ING family in a workshop

 Answer this:

  1. Are we good in certain high school subjects because we like them?

  2. Or do we like certain high school subjects because we are good at them?

I was always the best student in my history class for example (lowkey a genius). And I always wondered if I liked history because it was easy for me, or if, on the contrary, I did well in history because I was interested and liked the subject.

It's human nature, isn’t? We tend to gravitate toward the things we slay at. If something doesn't seem to play nice with our skills, we often give it the cold shoulder. You've heard it before. "I'm not the athletic type" or "I don't sing, I wasn’t born with the gift." We're all guilty of it.

However - at least for me - this whole theory falls apart when I ponder my obsession with dance.

I always loved dancing and last year in Australia I did a few months of Brazilian Funk classes. Fast forward to the present, and since two weeks ago I'm a proud card-carrying member of Milan's one-and-only twerking class. But here's the thing: I completely suck at it.

My hips don't move as they should, and my movements completely lack fluidity. And still, every week I go there and make a fool out of myself. But you guys have no idea how big is the feeling of fulfillment realizing that every time I go to class I suck. a. little. less.

It's honestly been a fantastic exercise of trying not to compare my ability to others but understand that everybody has their own twerking journey and there’s no point in twerk-shaming yourself.

Returning to that first question – my love for history? Still a mystery. Maybe I had an innate talent, or perhaps my history teacher was just that good. But when it comes to dance, I can assure you I have no talent - and I could never let this stop me.

Micael.

PS: What about you? Anything you have zero skills and would like to learn either way? let me know and see you soon.