luxury is beloging

we were like two strangers who knew each other really well

THE MUSTS

World

Someone give a Nobel Peace Prize to the man

 The UN has just gained a competitor

 The world has officially gained a new—and controversial—international body. In Davos, Trump announced the creation of the Peace Council, an initiative that promises to oversee the transitional government in the Gaza Strip and “ensure global stability.”

  • To explain: The council was created as part of the second phase of the peace agreement between Israel and Hamas, envisioning Gaza as a demilitarized zone administered by a technocratic Palestinian committee under international supervision.

The curious thing is that Trump will be the council's president for life, with veto power and the authority to choose who joins — and who leaves. The statute also stipulates that countries must pay US$1 billion to become permanent members.

The American invited 60 world leaders to participate in the body, and so far, one-third have decided to join. Countries such as the United Kingdom, China, and Brazil have not yet responded, while France has already declined.

Why does this matter? The Peace Council is already seen as a “parallel UN.” Trump himself said that the body could replace the Organization, criticizing “institutions that have failed.

  • For diplomats, this could weaken the 80 years of work carried out by the entity, created after World War II with the aim of promoting peace, international security, and human rights. For now, the US remains a member of the UN, despite having already left the WHO and the Human Rights Commission.

What else in on

  • Sweden: Facing a surge in gang-related violence involving children, Sweden is weighing a plan to lower the age of criminal responsibility to 13 for severe crimes. Even then, it wouldn’t be the lowest in the world — the UK sets it at 10, and Scotland at 8. (Read)

  • Austria: The Austrian parliament has passed a law banning Muslim girls under 14 from wearing Islamic headscarves in schools. For the government, the veil is a “symbol of oppression” and represents family pressure on girls. (Read)

  • Spain: The Spanish government will regularize the status of 500,000 immigrants who live and work in the country without authorization. (Read)

  • Iran: Protests in Iran have left 43,000 dead, according to the Center for Human Rights. (Read)

  • China: pledges support for Cuba and calls on Washington to lift sanctions against the country. (Read)

 

Economy & Business

speed race of packaging

Temu catches up with Amazon in billion-dollar dispute

Amazon has just lost its exclusivity at the top of global retail. For the first time, Temu — founded in 2022 — has matched the giant in international sales, with both holding 24% of the market in 2025.

  • To get an idea of the speed, just three years ago, Temu held only 1% of this sector. The advance was so aggressive that it ran over veterans: eBay lost 68% of its share, and AliExpress 33%.

Much of this scenario began with the low-price strategy and accelerated logistics of Chinese players. While in 2020, almost 30% of orders took more than 15 days to arrive, today that number has fallen to just 7%.

But all good things...

...may be short-lived. Although the 2025 figures are historic, 2026 promises to be the most difficult year in history for Temu and Shein.

  • The US and some European countries have eliminated the “minimum” rule, which allowed cheap packages to be shipped without taxes. Now, the tax is charged directly at checkout on the website, which has forced an increase in prices.

With logistics costs and no tax exemptions, the game turns in Amazon's favor. Already based in these countries, the Big Tech has the advantage, both in delivery and taxes.

What else is on:
  • Apple’s engine: The iPhone is back on top. In the last quarter, it generated nearly 60% of Apple’s total revenue — powered by the iPhone 17 and surging demand in China and India, delivering the strongest iPhone quarter in history. (Read)

  • Powering AI: Meta is betting on nuclear energy. New deals will supply up to 6.6 gigawatts to power its Ohio-based AI data center cluster, signaling how energy-hungry AI is reshaping tech infrastructure decisions. (Read)

  • Welcome to the club: Walmart reaches market value of US$ 1 trillion. (Read)

 

Culture & Life

who needs to go to the supermarket?

For Gen Z, the new luxury is belonging

There was a time when a T-shirt with a giant Balenciaga or Prada logo was enough to “show status.” Today, the logic has been turned upside down...

The best example of this is the Trader Joe's tote bag. Sold for $2.99 in the US, the bag has become a global item of desire. In cities like Seoul, Tokyo, and Melbourne—where the supermarket chain doesn't even exist—it appears as a fashion item and can be resold for up to $10,000.

But the phenomenon goes further. Caps from local coffee shops, sweatshirts from “cool” hotels, T-shirts from independent designers, and products from influencers are occupying the space that was once exclusive to “traditional luxury.”

  • But what has changed, after all? For Gen Z, wearing a logo is no longer about money, but about belonging. Think about how Gucci clothes are mainstream... Unlike pieces with references, which require you to know them in order to desire them.

In the end, large luxury chains are now competing with hotels, restaurants, and content creators for space in the wardrobe — and in the feed.

What else is on:
  • Dog days: Study indicates that intelligent dogs can truly learn words just by listening to our conversations. (Read)

  • For my vaping friends: A study revealed that vaping every day for a week is equivalent to smoking 400 cigarettes. Ouch. (Read)

  • Cultural ripple effect: A viral gay hockey series (Heated Rivalry) sparked a real-world NHL boom — ticket interest rose up to 40%, sales surged, and the arena where it was filmed became a fan hotspot. (Read)

  • Money behavior: Investors in San Francisco have created an etiquette school for young billionaires and company founders. The course, held at the Four Seasons, brings together around 40 aspiring billionaires to learn everything from how to dress to how to speak properly. (Read)

EDITOR’S RECOMMENDATIONS

Music

look at me losing control, thinking I had a hold

Tracy Chapman by Tracy Chapman: I actually came back to this album because of TikTok — and, surprinsingly, I truly hope I do it again. Listening to Tracy Chapman today feels less like discovering something new and more like remembering something essential. Released in 1988, this self-titled debut is filled with songs you already know — even if you don’t immediately realize they’re hits. The kind of hits that don’t scream for attention, but quietly live in the collective memory.

  • The lyrics focus on people on the margins: poverty, love that doesn’t save you, systems that fail you, and hope that insists on surviving anyway. Songs like Fast Car or Talkin’ ’bout a Revolution are everywhere — culturally and emotionally — yet Tracy makes them feel deeply intimate. She sings as if she’s sitting across from you, trusting you with a story she’s lived, or watched too closely.

Musically, everything is stripped back: acoustic guitar, restrained arrangements, space to breathe. That simplicity is exactly where the album’s power lives. Every lyric lands. Every silence matters. Decades later, it still feels painfully current — maybe even more than it did back then.

Tracy Chapman isn’t just a classic album. For me, it’s been a reminder over the past few weeks — that great music doesn’t need to be loud, and that sometimes TikTok really can be a good music curator after all. (Rating 9/10)

WHAT ABOUT ME?

Micael

it’s always a balance, right?

 

A few nights ago, I went out for dinner with two friends. Nothing fancy — good food, the usual catching up. At some point, the conversation drifted into a familiar territory: loneliness.

What made that moment interesting is that all three of us were international people. The kind who left home early, who see their families once or twice a year if everything aligns, who had to rebuild life in a different language, a different culture, and a whole different emotional landscape. People who often found home not in a place, but in other foreigners.

As they talked about their feelings of loneliness — and how deeply they empathized with each other — I listened and realized something that surprised even me: I didn’t fully relate. Not because I don’t have moments of solitude — I do — but because I don’t experience loneliness in the same way.

And that’s when I started thinking about why.

Recently, while reading about Japanese culture and linguistics, I came across a concept called amae (甘え). It’s a word with no perfect translation in English, but it roughly describes the desire to depend on someone else’s kindness — the comfort of being able to lean on others, to be vulnerable, to trust that your needs will be met without having to ask too much or explain yourself.

  • In many ways, amae goes completely against the Western ideal of independence. We are taught — implicitly and explicitly — that strength means self-sufficiency. That needing others is weakness. That adulthood is about handling things on your own. And for many reasons, including my childhood and past experiences, I realized how deeply I’ve internalized that idea.

In my head, life is, at its core, a solitary experience. We are born alone. We die alone. No one will ever fully inhabit your body, your thoughts, your fears, your memories. No one will ever experience the world exactly the way you do. Because of that, I’ve always assumed that life is something you must learn to carry by yourself. And I don’t mean being alone all the time. I’m fortunate to have many friends and a loving family. But I’ve always believed that my journey is ultimately mine to make.

Maybe because of that, I don’t fear loneliness — but I do struggle with intimacy.

I’m very good at being independent. I rarely ask for help. I don’t easily show vulnerability. I keep emotional doors half-open, just in case. And while this mindset has protected me in many ways, it has also kept people at a certain distance. That’s why amae stayed with me.

  • Because embedded in that concept is a permission I rarely give myself: the permission to need. To rely. To soften. To let someone see the parts of you that don’t have it all figured out.

Of course, amae has its shadows too — dependency can become unhealthy, expectations can become heavy. But what struck me is how different the starting point is. Instead of glorifying emotional self-reliance, it acknowledges something very human: that we were never meant to do everything alone.

  • Maybe that’s something we struggle with in the West. We know how to stand on our own feet, but not always how to lean — even when leaning wouldn’t mean falling.

I left that dinner thinking that maybe loneliness isn’t always about absence. For me, it’s about the distance we create ourselves. Emotional distance. Protective distance. The kind that keeps us safe, but also slightly isolated.

I’m not sure where the balance is yet — between being strong and being soft, between independence and connection. But lately, I’ve been wondering what would change if I allowed myself a little more amae.

With love,
Micael

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