WELCOME 2024

The New Year has arrived. 

No matter where you are and how you spent the turn of the year, our team wishes that your next 365 days are very special. We wholeheartedly thank you for your continuous support, enthusiastic responses, and the conversations we've had. Your participation makes Tanamesa not just a newsletter, but a true community.

It's a great privilege to serve you in every new edition. Despite the new year, the news continues unbiased, the recommendations are still on point, and the coffee remains sugar-free. 😋 

There will be many new features in 2024 and you will be a fundamental part of all of them.

Speaking of being a part, we would love to hear more about you. What are your hopes and wishes for this new year? Do you have any suggestions or ideas for Tanamesa? Reply to this email and tell us; your voice is crucial for making this exchange even better.

 And don't forget: if you like what you read, share Tanamesa with friends and family. Let's make this community even bigger and better in 2024.

Shall we start?

THE MUSTS

Business and marketing trends for 2024

Yes, AI is expected to continue its presence. But beyond that, the potential for new business ventures will be found in every corner — especially among apps that don't seem to have this as their primary purpose at first glance.

1. Less "social" networks. With the surge of short videos, DM interactions may be slightly pushed aside. At the same time, dedicated messaging platforms — like Whatsapp — will gain momentum.

2. TikTok on the superapp quest. Moving beyond dance trends, TikTok is poised to compete with Amazon in the shopping domain and become the primary app for Gen Z's daily use.

3. The influence of China. With every online purchase, Chinese giants such as Alibaba and Shein are gaining more ground. The trend is expected to accelerate—including the entry of new players.

4. Google enters the ring. With Bard more integrated into other content, Google is likely to leverage its 85 billion visits per month to steer a good number of them towards its AI model.

5. Second-screen and long videos. Content requiring full attention may lose ground to those that can be consumed while doing something else— like cooking, washing dishes, driving, and so on…

6. Easy fashion. This year consumers are likely to consider the number of times they will wear a garment when they make a purchase. This means finding classic pieces that will last years of wear and tear, since they are more likely to look good as fashion trends come and go.

Saltburn by Emerald Fennell: Saltburn" is an intoxicating blend of classic influences and contemporary edginess, bringing the beauty of "Brideshead Revisited" and one of my personal favorites "The Talented Mr. Ripley" all while carrying the hallmark of a modern erotic thriller.

As "Saltburn" goes into the treacherous waters of attraction and repulsion, it becomes a thrilling ride that's as sick, savage, and satisfying as it is a clever critique of the elite. All while daring to edge of self-aware queer comedy. I also have to comment the standout performance of Rosamund Pike as Elspeth, whose wit and casual cruelty steal every scene she's in. (Rating 8/10)

Playpen by Juliet Ivy: Have you ever stop what you were doing to wonder how will indie pop music sound for the next generation? If you are like me, probably not. However, combining adult subject matter with playful lyrics and mellow melodies, this 22-year-old New Yorker might answer the question.

Juliet is an artist that I’ve found through a viral song on Tiktok and I was truly impressed by her pot of cultural references, clearly putting a Gen Z twist on our traditional genres. Songs that I recommend giving a try (in the EP or beyond) are we’re all eating each other, lug, ZOOM, and breakfast song.

For those that like Kenya Grace, beabadoobee, Ariana Grande, Jhené Aiko, and discovering new artists in general. (Rating 7/10)

• Fancy. Are you lucky enough to live in one of the world’s coolest neighborhoods?

• Did Nemo take part? Scientists used AI to chat with a whale for 20 minutes! Their next goal is talking to aliens.

• No Pain No Gain. Basic gym etiquette that every grown-ass adult should know. That includes you.

• Today I learned: Apple is the largest watch manufacturer in the world, well ahead of all the Swiss brands (Swatch, TAG, Heuer) combined.

• Next’s generation warriors. A 13-year-old American has passed the last level of Tetris, crashing the game for the first time in history.

• Have you ever heard this word? With the time distortion of social media, culture must move so fast that things seem much older than they are, creating a "nowlstalgia".

Happy New Years for us!

As the new year starts, we're often caught crafting resolutions or setting targets for the year:

• "I'll be reading every single day..."

• "This year, I'll start a new business..."

• "From Monday on, I'm going to the gym four times a week..."

But let’s be honest: The energy that fuels these promises tends to finish quite fast. How often do we catch ourselves waiting for the stars to align? For that perfect day when we're brimming with energy, confidence, and time? Sorry to tell you babe, but these days might not come. And waiting for them can be our downfall.

With life's chaos — juggling work, family, relationships and the unexpected— it's easy to craft excuses rather than honoring our promises. Fatigue sets in, stress mounts, and yet, through it all, there's a voice that must rise above everything:

✨ DISCIPLINE ✨ 

Often misconstrued as a rigid structure, discipline actually holds a special kind of freedom — the freedom to create, to achieve, and to become who we want to be. But how do we plant the seeds of discipline into our lifes?

2. Cultivating Discipline:

In Jocko Willink's book "Discipline Equals Freedom" , he explained something that reasonated with me deeply, echoing the lessons I've learned in my own life: Discipline isn't about restriction; it's the pathway to achieving our dreams. When I think about the scholarships I was offered, the opportunities I was given or even my body and how I was trying to get a bit bigger last year, discipline was the crucial factor between success or shortfall.

Another useful brain trick that I use a lot in my life (particularly when I have to go to the gym before work or create gigantic spreadsheets in my job) is "The 5 Second Rule" from Mel Robbins — a deceptively simple yet powerful tactic. You basically just prepare mentally and make an agreement to count down from five and then just do it — whatever "it" is that needs to be done— and it really pushes us past our procrastinations. - it’s science!

3. Sustaining Discipline:

For me, sustaining discipline is all about celebrating the small victories and tracking progress. Breaking down my goals into achievable milestones allows me to enjoy each step forward. And again, science backs this up: a sense of progress is intricately linked to our happiness and sense of fulfillment.

It's also crucial to understand that discipline is intertwined with self-love. Would you stand your friend up if you had promised to meet them? Then why would you do that to yourself and the gym session you've committed to? It's about showing up for yourself with the same dedication you'd show for others. This is crucial because I see so many of you showing up and being amazing friends, supporting no matter what the people you love but forgetting to do the same with yourself.

I hope this message resonates with you somehow and perhaps sparks a new perspective on discipline in your life.

Happy goal setting, and remember: Every day is a fresh chance to turn it all around.

With love,

Micael.

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